1. Illegal products or services
Advertisements must not implement, promote or advertise illegal products, services or activities. Advertisements targeting minors must not promote products, services or content that are objectionable, illegal, unsafe, misleading, or unduly pressure or exploit the target age groups.
2. Discriminatory practices
Advertisements must not discriminate or encourage discrimination against people on the basis of their personal characteristics, such as race, ethnicity, national origin, colour, religion, age, sex, sexual orientation, gender identity, marital status, disability, health or genetic condition.
3. Tobacco and related products
Advertisements must not promote the sale or use of tobacco products and related accessories. Advertisements may not advertise electronic cigarettes, vaporizers or any products that imitate smoking
4. Weapons, ammunition or explosives
Advertisements must not advertise or promote the use of weapons, ammunition or explosives. This includes advertisements for accessories that modify weapons.
5. Age-restricted products or services
Advertisements must not promote the sale or use of products or services for adults. Advertisements for products or services related to sexual and reproductive health, such as contraception or family planning, must be targeted at people 18 years of age or older and must not focus on sexual pleasure
6. Content for adults
Advertisements must not contain adult content. This includes nudity, depictions of persons in explicit or sexually suggestive positions, or any activity that is overly suggestive or sexually provocative. Advertisements that claim or imply that the user may meet or interact with someone or view content created by a specific person should not be positioned as sexual in nature or with the intent to sexualise the person in the advertisement.
7. Infringement of the rights of a third party
Advertisements must not contain content that infringes the rights of any third party (such as copyright, trademark, privacy or other personal or proprietary rights).
8. Sensationalist content
Advertisements must not contain shocking, sensational or extremely violent content.
9. Personal qualities
Advertisements must not contain any statement or reference to personal characteristics. This includes direct or indirect statements or references to a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental condition (including health), vulnerability, financial status, voting status, trade union membership, criminal record or name.
We do not publish advertisements that contain claims that have been refuted by external fact-checkers or, in some cases, by other organisations with expertise in the subject. Advertisers who repeatedly publish information that is found to be false will be blocked.
11. Contradictory content
Advertisements must not include content that uses crisis situations or controversial political or social issues for commercial purposes.
12. Non-functioning landing page
Ads should not direct people to non-working landing pages. This includes landing pages that restrict the visitor's ability to leave the page.
13. Deceptive and misleading practices
Advertisements must not promote products or services that are intended to enable the user to engage in fraudulent or deceptive practices.
14. Grammatical errors and obscenities
Advertisements must not contain coarse language or grammatical or punctuation errors. Symbols, numbers and letters must be used correctly, without any intention of circumventing or circumventing our ad control process or other systems for enforcing our rules.
15. Functionality that does not exist
Advertisements must not include images of non-existent functionality. This includes imagery that mimics play buttons, notifications or checkboxes, and ads that include non-functional functionality, such as response options, in the creative content of the ad.
16. Multilevel marketing
Advertisements promoting revenue opportunities must fully describe the related product or business model and must not promote business models that promise a quick return for a small investment, including multi-level network sales models.
17. 'Penny' auctions
Advertisements must not promote a "penny" auction, a bid-fee auction or any other similar business model.
18. Misleading claims
Advertisements must not contain misleading, false or deceptive claims, including claims about the effectiveness or characteristics of a product or service, including claims that create unrealistic expectations in users, for example about health, job opportunities or weight loss
19. Poor quality or disturbing content
Ads should not include content that redirects to external landing pages that provide an unexpected or disturbing experience. This includes misleading placement of ads, such as using sensationalist titles, prompting users to interact with an ad in an inauthentic way, or redirecting people to landing pages with minimal original content and mostly unrelated or low-quality ad content.
20. Spyware or malware
Advertisements must not contain spyware, malware or software of any kind that creates an unexpected or deceptive experience, including links to sites containing such products.
21. Unacceptable business practices
Advertisements must not promote products, services, schemes or offers that engage in deceptive or misleading practices, including those that seek to extort money or personal information from people.
22. Bypassing systems
Advertisers are prohibited from using methods to circumvent our ad control processes or other systems for enforcing our rules. This includes methods that attempt to disguise the content or landing page of an ad.
23. Prohibited financial products and services
Advertisements must not promote financial products and services that are often associated with misleading or deceptive advertising practices.
24. Organ trade
Advertisements must not promote the sale of human body parts or body fluids.
Advertising should not discourage people from vaccination or argue against vaccination.
26. Inflammatory content
Advertisements must not contain claims that a person or group of people, on the basis of their racial or ethnic origin, nationality, religion, sexual orientation, caste, biological sex, social gender, gender identity, serious illness, disability or immigration status, is a threat to the physical safety, health or survival of others. The advertisements must not promote violent or dehumanising speech, statements suggesting inferiority, or disgust or contempt based on protected characteristics or immigrant status
27. Networks of militant social movements and violent conspiracy theorists
Advertisements must not glorify, promote or represent individuals or groups associated with violent activities.